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Understanding the Four Communication Styles: Which One Are You?

Updated: Apr 15

Communicating with four different styles

It's hard to argue. Most employees say that if they could improve one thing within their organization, it would be communication. Good communication is important for everyone as it improves teamwork, productivity, and operational effectiveness. It also increases morale, engagement, and collaboration.

Improved communication requires understanding of one's communication style and how to approach and communicate with others who may have different communication preferences. There is no one good or bad communication style, it is just a matter of different styles. There are many different tools available to best assess your communication style. A common model in the marketplace is DiSC®.

DiSC® is not a test. DiSC® is a non-judgmental, behavioral style assessment and training suite that helps leaders and teams build more effective relationships and improve workplace communication. The evidence-based assessment is heavily supported by research and focuses on different behavioral styles. DiSC® is a simple - and memorable - model made up of four basic styles.

D: Dominance, i: Influence, S: Steadiness, C: Conscientiousness

A person primarily with the D-Style places emphasis on accomplishing results and "seeing the big picture." Their communication style tends to be direct, confident, sometimes blunt, outspoken, and demanding.

A person primarily with the i-Style places emphasis on influencing or persuading others. The communication style tends to be gregarious, enthusiastic, open, trusting, emotional, and energetic.

A person with an S-Style places emphasis on cooperation, sincerity, loyalty, and dependability. They tend to have calm, deliberate dispositions, and don't like to be rushed. Their communication style tends to be more comprehensive, inclusive, methodical, and sincere.

A personal with a C-Style places emphasis on quality and accuracy, expertise, and competency. They enjoy their independence, demand the details, and often fear being wrong. As a result, their communication style tends to be linear, data-driven, evidence-based questioning, and a bit more intense.

Our signature program, Communicating with Excellence, teaches how to identify one's communication style using DiSC®. The program provides a common language people can use to better understand themselves and those they interact with - and then use this knowledge to reduce conflict and improve working relationships. When you understand your communication style, it will help you to:

  • Better know how to effectively respond to conflict,

  • User your style to better solve problems and make decisions, and

  • Improve working relationships.

Contact us at to learn more and bring this interactive program, Communicating with Excellence to your team and / or organization.

Course Description_Communicating with Excellence
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